Artificial intelligence

Artificial Intelligence: We are hearing that term being thrown around by news outlets all the time nowadays. The common parlance that most people tend to take the phrase for is in the use of machines that are better than humans and shall one day overtake them (something like the film The Terminator). However, such usage is overblown.

The actual usage of artificial intelligence should lend itself more to machine learning and intelligence, such that programs can be created by humans that will effectively learn, recognize, and compartmentalize data on their own. The primary way that this is utilized nowadays is through data analytics and digital marketing.

If we consider data analytics and digital marketing, they are the trends through which we allow computer programs and software to monitor, analyze, and report upon the trends of internet users. These responsive measures might refer to the ways in which a person clicks through a website, which ads in a marketing campaign attract the most attention, and what encoded properties are most likely to garner the interest of a regular person. Overall, these user data insights can be implemented to better the applications of a company’s digital engagement and marketing techniques.

Data and reports have gone to show that the use of artificial intelligence for such means is a stellar way to push such marketing education and research. Over 90% of marketers say that social media is important for the brand recognition of their business. Furthermore, the ways in which brand recognition is implemented can better the responsive of such campaigns. Consider the likes of gamification and contests:

Gamification: This is the use of game-design elements within non-game environments. These organizational tools and interactive designs are surefire ways to utilize artificial intelligence such that it can monitor user data insights, all the while increasing brand engagement (which can be said to increase up to 100%, or even 150%, through the use of gamification strategies). With over 70% of people having played an online game at some point or another, it should come as no surprise that interactions in such a setting will lead to higher interests and online interactions with marketing tools.
Contests: The utilization of contest campaigns are another great way to further embolden audience interest, sometimes up to 34% as much. These contests, which ideally might last anywhere between 25 to 60 days in length, will bring in the interest of long-term consumers, as well as any of their friends, families, and acquaintances that the said contest might be mentioned to. If these contests are especially linked to members that might be part of one of a number of loyalty programs within a company, it could lead to greater traffic insights and increase, primarily through causing more people to become interested in signing up for said loyalty programs (all for the ability to win a contest).

By utilizing artificial intelligence in such ways, user data insights can be further increased, such that companies can garner a better notion of just how their consumers are approaching their marketing campaigns, from introduction to the point of sale, allowing for said companies to better target their consumers based upon advertising specificity, website design, and marketing techniques.

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